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Your CRM May Be Failing You
A CRM can be the most complex and instrumental part in the success of the dealership, but too many are either using the WRONG CRM and/or simply not utilizing it properly. Using a CRM
Aug 2, 2016
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Your Website Could Be Killing You! News at 10!
In a world where 2-3% lead conversion from a website is the high average, what the %$^# happens to the other 97% of shoppers who don’t submit leads? How do we get THOSE people to
Aug 2, 2016
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Volkswagen Settlement May Be Windfall for Owners — and Send 85,000 Cars to the Junker
A U.S. District Court in California may approve the details of a massive Volkswagen repurchase program as early as Monday, and checks are expected to trickle down this fall to U.S. owners
Aug 2, 2016
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Why Dealerships Should be Using Facebook to Target Auto Shoppers
Shopping for cars on Facebook happens more often that you may realize. Did you know that nearly a quarter of prospective car buyers use Facebook for researching their next car purchase?
Aug 2, 2016
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Report: More Auto Ad Dollars Going To Digital
Released Thursday, Borrell Associates' annual automotive advertising assessment finds that "dealers have begun an even stronger scale-back of expenditures in broadcast and print media,
Aug 2, 2016
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Used Car Market Insights – Week of August 2, 2016
This week’s Black Book Market Insights report shows that car segments depreciated at nearly double the percentage of trucks this past week. Also, Mid-Sized Car segments and Compact
Aug 2, 2016
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Nissan Sells a Car Exclusively via Twitter
Well, Nissan has gone and done it--or rather, one of its Spanish dealers has. The company's Antamotor dealership in La Coruña, Spain, has sold a new car exclusively through Twitter.
Aug 2, 2016
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Opinion: U.S. Car Buyers Fed Up With Outdated Dealer Practices
re American car buyers prone to buying new automobiles right off of dealer lots because they are too impatient to wait a few weeks for a built-to-order car?
Aug 2, 2016
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Millennials, Seniors Lead Shift in Mindset over Car Ownership
More and more people seem to be questioning the value of car ownership, and millennials and seniors appear to be at the forefront of this trend.
Aug 2, 2016