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Which Social Media Do Most Car Shoppers Use?
Many car dealers use Facebook as a way to target, reach and promote deals to car shoppers. But are they missing out on a key opportunity by focusing mostly on Facebook?
Aug 5, 2016
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Not Your Daddy’s Dealership: 3 Secrets to Maximizing Your Digital Showroom
Bob Dylan famously sang: "The Times They Are a Changin.'" This legendary song is an anthem to the seismic shift in the way auto dealers sell cars in the 21st Century. From smartphones
Aug 4, 2016
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Hope and Spray Is Old News
Times change. Not everything that worked for businesses 5 or 10 years ago is going to work as well in today’s evolving marketplace. This is true for merchandising techniques, sales pitches,
Aug 4, 2016
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National Credit Center Reduces New Vehicle Marketing Costs by $300 with AimLogic™ Predictive Analytic Solution
National Credit Center (NCC), a leading provider of comprehensive marketing data to the automotive industry, today announced that it is reducing dealership vehicle
Aug 4, 2016
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EasyCare’s Shawn Inks Presents “Win the War for Your Customer’s Attention” at Upcoming Digital Dealer 21 Conference & Expo
Shawn Inks, Mobile Performance Driver at EasyCare, will be presenting at the Digital Dealer 21 Conference & Expo educational session on Aug. 9, addressing one of the most critical challenges
Aug 4, 2016
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How Auto Shoppers Shifted Their Focus in 2016
Jumpstart Automotive Group, a division of Hearst Autos, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. An industry thought leader
Aug 4, 2016
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String Automotive Hits Triple Digit Growth with 130% Increase from 2015
String Automotive, provider of the auto retail industry’s first and only Dealer Positioning System® (DPS), hit 130% year-over-year growth to end the first half of 2016, and are continuing their
Aug 3, 2016
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How Asbury Is Handling Impact of Stop-Sales
Asbury Automotive Group is being affected by stop-sales related to the ongoing Takata airbag recall to the point that some company stores are running out of available space to park them.
Aug 3, 2016
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Work On Yourself Wednesday : How To Become A GPS [VIDEO]
To make a GPS work, what has to happen? You have to tell it where you want it to go. So my challenge for you is have you said to yourself, have you told yourself, have you become a GPS
Aug 3, 2016