Auto Retail News

In a family-owned automobile business, the dealership and general business dynamics often become the center of family interaction. As the auto business grows, each family member’s lives also grow,

There’s nothing more disheartening to a service advisor than presenting a customer with a list of service recommendations only to hear the customer agree that they need the service, understand

Continuing to evolve their reach throughout North America and globally, sales and traffic performance leader, Nextup, is thrilled to announce the addition of Automotive veteran, Brent Wees as

In last month’s column I presented differences in the mindset and behaviors of three primary performance groups: caretakers, playmakers and game changers.

The automotive industry, while very complex and diverse, has one unified major flaw. This flaw can directly affect every dealership in the country. It may or may not have a detrimental effect

On this episode learn how important culture is on your customer's experience and your bottom line.

Between Facebook Live, Meerkat, and Periscope, it’s hard to determine which one you should focus on to increase your brand awareness and engagement with customers.

Social media plays a big part in the lives of consumers, so it shouldn’t come as a surprise when you hear 67% of Twitter users are more likely to buy from brands they follow. For any industry,

In the popular science fiction movie, The Matrix, the hero Neo is presented with two options by the mysterious Morpheus – the red pill or the blue pill. By taking the red pill, Neo would be