Auto Retail News

Car dealers know that increased sales result in a rise in profits. Every dealer is looking to improve his or her bottom line. However, to remain competitive and establish a positive reputation,

Most F&I Managers have probably heard “The Rule of All” which means present “All products, to all customers, all of the time.” This was sound advice fifteen years ago when we only

Silicon Valley is emerging as the biggest competitor—and greatest threat—to traditional auto dealers, offering evidence that it’s time for everyone to wake up, take notice, and take action.

Often, when giving presentations to customers, F&I managers focus on product features and benefits. They talk about what it is, how it works, what it costs

It’s not uncommon for dealers and used vehicle managers to complain that “we have to pay too much” to acquire auction vehicles.

As a dealer, what’s the initial goal when interacting with a new prospect entering the lot? Building rapport, gaining trust and qualifying intent are most likely top of mind.

Social media marketing isn't new anymore but many dealers are still struggling to make it work. Delivering a relevant, consistent message to fans accelerates a better online reputation

Glen Drobney, General Manager/Partner of Sands Chevrolet in Glendale, AZ is the second generation of his family to work in the retail automotive industry. His father owned

Peak Performance, the trusted authority in automotive customer engagement, is proud to announce its merger with three other automotive leaders to create a powerful new company: Affinitiv