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Part IV: The Naked Truth Exposed [EXECUTIVE EDITION] Big Data & Attribution…Who Has It & How Do We Get It?

There’s good news and bad news on this topic...but mostly good. The bad news is AutoHook’s panel of marketing experts had so many dealer-submitted issues to solve they didn’t
Sep 27, 2016
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Used Car Market Insights – Week of September 26, 2016

This week’s Black Book Market Insights report shows how car segments, particularly Sub-Compact Cars, retained their values better compared to other car segments. The report also
Sep 27, 2016
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Think Tank Tuesday : Are You Ready For Cross-Device Remarketing? [VIDEO]

Have you ever done research on your mobile device for something you really want to purchase? Maybe you do all that research on your desktop and make the actual purchase on your mobile phone?
Sep 27, 2016
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Transparency Launches New Offline Attribution Solution and AI-Based Identity Layer Marketing Platform

Transparency Launches New Offline Attribution Solution and AI-Based Identity Layer Marketing Platform, Without Cookies or Pixels Leverage Individual Attributed Marketing Profiles
Sep 27, 2016
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Auto/Mate’s National Customer User Summit was Largest Yet with Dozens of Events for Auto Dealer Attendees

Auto/Mate Dealership Systems announced today that its National Customer User Summit was its largest yet, spanning two full days and offering many new events, classes and workshops
Sep 27, 2016
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This Week in Social Media News: Week of September 26, 2016

LinkedIn is the go-to destination for online professionals, and now it’s offering a more intuitive desktop experience that more closely resembles its mobile app.
Sep 27, 2016
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Efficiency is the Key to Loyalty

Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail?
Sep 27, 2016
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ADESA Names Trent Strauss Director of Dealer Relations

ADESA today announced that Trent Strauss has been promoted to director of dealer relations for ADESA, effective immediately. Strauss will report to Steve Dudash, vice president of dealer services.
Sep 27, 2016
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Auto Lender Survey Shows Disconnect over Use of Residuals for Portfolio Strategy

A large number of auto lenders say they don’t leverage residual data for their portfolio, despite the majority admitting that portfolio risk assessment and remarketing remains at the top
Sep 27, 2016