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Just a Gimmick? Or Are Giveaways Really Needed?
Do you shy away from giveaways and win-a-prize type mailers? If you’re like most dealers, you probably do. Giveaways are frowned upon for fear of attracting customers who are more
Oct 20, 2016
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Communicate Your Dealership’s "Why" With Video
Great leaders and organizations inspire people because they are good at explaining why they do what they do. Their why gets people motivated. Their why makes people want to work for that company.
Oct 20, 2016
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EasyCare Appoints Steven Spivey as Director of New Agency Business Development
EasyCare, the leading provider of automotive F&I benefits, and dealer solutions that drive customer engagement and retention, announces the addition of Steven Spivey as Director
Oct 19, 2016
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Know Your Customers to Beat the Buy-From-Your-Couch Trend
One of the biggest challenges facing the automotive industry is the way consumers feel about buying cars. Their overall dispositions have changed, the reasons they purchase and lease have shifted,
Oct 19, 2016
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MyDealerLot (MDL) Announces the Release of Bloodhound™ using Bluetooth Beacons for Vehicle Location Management
MyDealerLot (MDL) announced today the availability of their revolutionary Bloodhound™ product for locating vehicles using affordable Bluetooth Beacon technology.
Oct 19, 2016
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Mighty Auto Parts Launches Fall Consumer Rebate Promotion
Mighty Distributing System of America, a leader in automotive aftermarket products and services, announces its Fall 2016 Consumer Rebate Promotion.
Oct 19, 2016
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String Auto Dealers Beat National Average Midsize Sedan Sales By 16%
String Automotive, provider of the auto retail industry’s first and only Dealer Positioning System® (DPS), outperformed their peers significantly in August, selling 16% more midsize sedans
Oct 19, 2016
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Using Content as a Sales Tool
Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience. Content, such as newsletters
Oct 19, 2016
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Train Your Service Staff to Be Awesome on the Phone
Since the phone is always ringing off the hook in the Service drive, it’s good business sense to help ensure your service staff is just as awesome as your sales staff when it comes to handling calls.
Oct 19, 2016