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Interview with Donald Luke, President of Bill Luke Chrysler-Jeep-Dodge-Ram

Donald "Don" Luke, president of Bill Luke Chrysler-Jeep-Dodge-Ram, is a second-generation car dealer. His father, William "Bill" Luke was always fascinated by machines and in 1927, at the age of 18,
Nov 8, 2016
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The Power of Managed Content

Today’s automobile retailers face incredible challenges managing the content of every marketing message disseminated over literally infinite marketing channels from the closely
Nov 8, 2016
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Think Tank Tuesday : Are You Buying Or Selling A Business? [VIDEO]

If you’re looking to buy or sell a business, this episode is for you! Whether you’re selling a product or a service, your website is one of the most critical things that affects the success of your company.
Nov 8, 2016
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Don’t Pay Overtime! 9 Tips to Boost Employee Productivity

On December 1st the Fair Labor Standards Act (FLSA) goes into effect. Most dealers have by now identified employees that make less than $47,476 and therefore will be eligible for overtime pay.
Nov 8, 2016
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This Week in Social Media News: Week of November 7, 2016

Twitter announced they have added two new features to Direct Messages: welcome messages and quick replies. These new features allow businesses to provide customers
Nov 8, 2016
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Is Your DMS Going Paperless?

They say that the best description of a tax auditor is someone who arrives after the battle and shoots all the wounded. I’ve been through some rough tax audits for my clients,
Nov 8, 2016
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A Firmly Rooted Dealership Stands Strong in Adversity

When asked, dealers tell me their biggest challenge is "people;" attracting, hiring and staying…the big three. Last month I briefly spoke to the first two
Nov 8, 2016
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Customers Expect the Impossible – So Give It to Them

Technology changes in our industry faster than many of us can keep up with. It seems like new services and innovations pop up weekly. Do we know which innovations consumers are sure to like or not?
Nov 8, 2016
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Epic Storytelling Sets Your Brand Apart

Great brands differentiate themselves through storytelling.  Not the “once upon a time” kind, but rather the kind that gives consumers an inside view of what the brands are really all about. 
Nov 7, 2016