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The Big Easy Survival Guide for NADA100

It’s time to get ready for NADA100! For the automotive industry, this is one of the BIGGEST, BADDEST events around, and that means you need to be on your toes
Dec 7, 2016
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DealerSocket iDMS Integrates with FetchAQuote.Com to Provide Car Buyers with Faster, More Affordable Auto Insurance

DealerSocket’s newly launched iDMS platform for independent dealers has integrated with FetchAQuote.com (also known as Fetch), an electronic auto insurance service.
Dec 7, 2016
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A Simple Checklist To Prevent Employee Theft

Here's a scenario that unfortunately many dealers are familiar with: your star salesperson is poached by the competition. To add insult to injury, the salesperson takes with him a list of all his
Dec 7, 2016
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Customers Are “Hooked On a Feeling”

In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies that try to fight declining customer satisfaction by lowering prices are going
Dec 7, 2016
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Training That Wasn’t

Have you ever really trained your people? I don’t mean some of this stuff out on the market that is purported to be training; I mean really training.
Dec 7, 2016
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Think Tank Tuesday : Pink is Not a Marketing Strategy [VIDEO]

Pink is Not a Marketing Strategy. Don’t make these marketing mistakes!
Dec 7, 2016
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Your Strategic Plan for Increasing CPO Sales

New-car sales may have plateaued, but the flood of off-lease vehicles flowing into dealerships offers tremendous opportunity for dealers prepared to market, merchandise, and sell them strategically.
Dec 6, 2016
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This Week in Social Media News: Week of December 5, 2016

Not long ago, Twitter announced that all users could create Moments on the web, and now they’re offering even more. Twitter users can now create Moments on their mobile devices.
Dec 6, 2016
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Reliability Could Be Your Dealership’s Downfall

Not too long ago your service department could rely on seeing customers fairly frequently, but as vehicles have increased in quality, so have the OEM’s suggested service intervals
Dec 6, 2016