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Dirty Data – The $3.1 Trillion Black Hole

Dealerships have an epidemic on their hands, one that’s growing out of control and killing their profits. It’s happening in every showroom from coast to coast, and the culprit is right under their nose
Mar 3, 2017
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5 Real Social Media Fears and How to Overcome Them

Halloween is the one day each year when we all try to scare each other for laughs. However, there's something sinister creeping around much more often in the people’s heads that doesn't
Mar 3, 2017
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What is an Open DMS?

There has been a lot of discussion lately about whether or not a DMS is considered to be “open” or not.  To make the first clarification, there are a few types of “open” in our industry.
Mar 3, 2017
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Interview with Matt Serra, Executive Manager, Al Serra Auto Plaza

Matt Serra is Executive Manager of the Al Serra Auto Plaza in Grand Blanc Michigan, part of Serra Automotive, which which ranks among the top ten privately-held retail automotive groups in the nation
Mar 3, 2017
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5 Ways a Closed Floor is More Efficient and Profitable Than the Traditional Open Floor

Six sales reps stand outside the showroom doors. Two smoke cigarettes and gaze off into space. The third kicks the ground to pass the time. The rest are checking Facebook on their phones.
Mar 3, 2017
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Text Success for More Conversions and Sales

There is no question that having a solid mobile strategy, including the ability for your customers to text you in a safe and compliant manner, is important in helping your dealership
Mar 3, 2017
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Who’s Your Data?

Your data is your customers! Your data is the key to your store’s profit, which makes managing data properly, so important. Learning to extract your own data to then build campaigns with it
Mar 3, 2017
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Stop the Lunacy!

For the past 15 years or so, technology has existed which enables customers to schedule service appointments online. In the beginning, the systems were very basic – the customer filled out a form online
Mar 3, 2017
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'Blue Sky' Advertising!

Twenty years ago ‘Blue Sky’ was what a dealer received over and above the asset value of his or her dealership when it was sold. ‘Blue Sky’ was based on an algorithm of earnings, franchise, location,
Mar 2, 2017