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Are You Getting Fooled by Today’s Digital Solutions?
There are a multitude of digital solutions available today for dealers to choose from with their marketing efforts. The tremendous amount of data available combined with technology
Feb 28, 2017
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Don’t Think Customers Want Loyalty Programs? U(ber) better Think Again!
When it comes to customer loyalty programs, customers like to feel appreciated and recognized for their loyalty. And, if they are not, it doesn’t take much to turn them away from being
Feb 28, 2017
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Is Google Analytics Your #1 Competitor?
Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not.
Feb 28, 2017
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It’s a Trap! Ignore the KPIs to See What You’re Paying For
Here’s a scene that should have been at the start of Return of the Jedi. Emperor Palpatine reclines as evilly as one can possibly recline in his comfy Coruscant throne. “Get this message to the Rebels
Feb 27, 2017
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Building a Budget Around Today’s Now Buyer
Waste. The most dreaded word in business. Whether it’s time or people or money, every business tries to optimize its resources and cut the waste. As with most industries with similar sized companies
Feb 27, 2017
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Digital Dealer: The Tale Of Two Websites [EXCLUSIVE VIDEO]
All across the country, dealerships are battling with OEM mandated websites...and are rolling in second websites that they can control. But is this sabotaging your efforts? Watch and
Feb 27, 2017
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Can Your Used Car Buyers Trust You?
Consumers have plenty of choices when it comes time to buy a used car – private sellers, independent used car lots and, of course, franchise dealerships. Each have their pros and cons,
Feb 27, 2017
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Are Your Service Advisors Overloaded? [VIDEO]
In this short video blog, myKaarma CEO/Chairman Ujj Nath explains why dealerships should analyze what their service advisors responsibilities are and asks whether they are overloaded?
Feb 27, 2017
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Hard Facts: How Influencer Marketing Increases Sales [VIDEO]
In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on
Feb 24, 2017