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Google’s 5 Auto Shopping Moments – Part 1: Which Car Is Best [VIDEO]
In this series of video blogs, Flick Fusion COO Tim James shares Google's 5 auto shopping moments that every dealership should know and how to take advantage of those moments
May 11, 2017
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Service Advisors: Are You a Salesman or a Con Man?
Note to Dealers and Managers: This article is for your service advisors, but be sure you read it and agree with it before you pass it on to them. This would be a great topic
May 10, 2017
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Profitable Servicing Begins With…Not That Ami!
I was visiting a marginally performing service operation taking a general review of the situation and the newest and hopefully the last manager for a lengthy time (six generals in two years is a bit much)
May 10, 2017
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3 Keys to Increase Your New/Used Vehicle Throughput and Profitability
In new vehicles, there’s almost an inventory pile-up on some dealers’ lots. Dealership days supply is running well north of the norm. Some dealers don’t even have the kind of vehicles
May 10, 2017
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Direct Mail: The Rocky of Automotive Marketing
Rocky Balboa is the classic underdog who rose from nobody to champion to seasoned contender through grit, hard work, and perseverance. Like Rocky, direct mail
May 10, 2017
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Advertising to Women Car Buyers
Rapidly changing family dynamics have impacted the way Americans buy cars. As a result, car dealer’s success hinges largely on how one critical market segment—women car buyers—engages.
May 10, 2017
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7 Powerful Reasons Why Everything Begins with Content Strategy
The days of ‘just posting' on social media are over. The days of updating content on your website every 6 months are over, too. Every dealers's marketing plan (you have one, right?)
May 10, 2017
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Think Tank Tuesday : Marketing Tools You’re Forgetting [VIDEO]
If you’re wondering how to find new clients, this Think Tank Tuesday episode is for you. Click to see number 1 of Paul’s top 5 marketing tools that you’re probably not using.
May 10, 2017
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Interview with Todd Smith, General Manager, McElveen Automotive Group
Todd Smith, General Manager at McElveen Automotive Group in Summerville, South Carolina, has been in the business of selling cars for more than twenty years.
May 9, 2017