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Auto Retail News

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When States Fight Back

I’ve written a lot about recall awareness and how dealers can position themselves to be champions in their communities by treating recall customers differently -- applauding those who simply
May 31, 2017
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Test, Test, Test Your Local SEO Strategy Out

Want to know one of my secrets to staying ahead in Local SEO? Don't believe everything I say. What do I mean by that? Well, it's important to use industry research, knowledge, case studies
May 31, 2017
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Service Acquisition Efforts Should Begin with Reviews

I’ve talked in past blogs about how service departments, while the top revenue producers in most dealerships, are typically the least visible in marketing – whether that’s traditional, digital
May 31, 2017
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Thomas Richards Joins NCM Associates as VP of NCM Labs

NCM® Associates brings Thomas Richards on board to be Vice President of NCM Labs™ effective May 15, 2017. In this capacity, Richards will lead NCM’s newest and much anticipated
May 31, 2017
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Think Tank Tuesday : How to Tell if Your Marketing is Working [VIDEO]

Do you think your marketing campaign is working? This week on Think Tank Tuesday, Samantha and Paul reveal tips that you should consider when creating a marketing campaign.
May 31, 2017
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Become the Reference Point in Your Industry

We all have reference points. When someone asks you, “What’s the best steak you’ve ever had?” you have an answer. In fact, not only do you have an answer, but every steak
May 30, 2017
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Premier Chevrolet Buick GMC Named First Motor Trend Certified Dealer in West Virginia

Premier Chevrolet Buick GMC has been selected to be the first dealership in West Virginia able to certify its pre-owned vehicles with the exclusive MOTOR TREND Certified designation
May 30, 2017
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Paul Miller Auto Outlet Named Exclusive Motor Trend Certified Dealership in Lexington, Kentucky

Paul Miller Auto Outlet has been selected to be the only dealership in Lexington, KY able to certify its pre-owned vehicles with the exclusive MOTOR TREND Certified designation
May 30, 2017
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Hard Facts: How to Get Discovered with Instagram [VIDEO]

Instagram has rolled out location tags and hashtags within their stories. So what does this mean to you? With this, you'll not only have a ton more to see on Instagram, but you'll also get a lot more reach.
May 26, 2017