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The End May Matter More than the Beginning
The business world – and the automotive industry – has started to see just how important customer experience is to loyalty and retention. New and improved technologies are regularly released
Jun 20, 2017
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Portfolio Earns Tenth Straight Top Ranking in Annual Dealers’ Choice Awards
Portfolio, one of the nation’s leading reinsurance program managers for automotive dealers, has been voted for the tenth consecutive year as a top provider of
Jun 20, 2017
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Recommended Maintenance…The Important Role
So after working first as an advisor, then to a service manager, and then to a fixed operations director for an Asian Manufacturer franchised dealership, I can tell you that maintenance plays
Jun 20, 2017
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First Annual Digital Dealer Charity Auction Nets $10,000 to Benefit Local Make-A-Wish Chapter
Digital Dealer is proud to announce their first annual Digital Dealer charity auction netted a $10,000 donation to the local Tampa chapter of the Make-A-Wish foundation.
Jun 19, 2017
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The Costco Effect and Customer Loyalty
Costco has certainly built a loyal following over the years, even though it literally charges consumers for the privilege of buying goods from them – and many consumers happily do so.
Jun 19, 2017
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Sales Stalling Out? Time to Switch to the ‘Service’ Gear
The automotive industry has a problem. As a recent WardsAuto article notes, after several years of increased demand and record-breaking sales numbers, car-buying momentum
Jun 19, 2017
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3 Service KPIs to Review Every Thursday
For service managers, I have found that Thursday is a good day to do a trial close as you get ready for the end of the week. By Thursday you know pretty well where you stand
Jun 16, 2017
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Witt’s Wise Words: Service Advisors [VIDEO]
ELEAD1ONE partner discusses why dealers might be missing the boat when it comes to Fixed Ops customer service by tasking service advisors with the wrong responsibilities.
Jun 16, 2017
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Site Search Filtered or Free Form
When it comes to finding things on your website, your customers are either clicking buttons or using a search box. This is true whether you sell cars, cookies, or clothes. Nearly every single person
Jun 15, 2017