Auto Retail News

Ok, raise your hand if you have been properly taught how to determine who / what you are potentially hiring?  Ah, only a few came up.  Ok, raise your hand if you have hired

Peter Drucker once said, “We’ve spent the last 30 years focusing on the T in IT, and we’ll spend the next 30 years focusing on the I.”  Information gives us the power to increase profits.

That is, to them, digital retailing represents the full monte of selling a new or used vehicle online. You’d have a “buy it now” button on every vehicle details page (VDP) for every vehicle,

Your company’s reputation matters. This may be stating the obvious but the concept of the customer experience has become so prevalent that by 2020, many industry experts believe that companies

Marketing pioneer John Wanamaker is credited with saying, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” Today, through the art and science of audience

Quirk Chevrolet, in Braintree, Massachusetts, is one of 15 dealerships under the Quirk Auto Group brand. Started by Dan Quirk more than forty years ago, Quirk Chevrolet

It’s been my good fortune as an ad guy to work with some of the most successful franchised used car dealers in America over the past 30 years.  When I say successful,

With more family businesses then ever seeking succession through the next generation of family leadership, a change to a multigenerational management structure is occurring

In the past three years, new vehicle inventories have increased by 16 percent across the industry. Some well-known, mass market brands have watched their inventories swell by as much as 30 percent