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How to Take Advantage of Social Media as a Car Dealer
It’s not a secret that car dealers spend lot of money on all types of marketing - from traditional marketing channels like TV, billboards, newspaper and radio ads to new ones like pay-per-click ads
Jun 27, 2017
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Is Amazon’s New Patent Terrible or Brilliant for Customer Loyalty?
Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012
Jun 27, 2017
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Don’t Rely on Fake News!
For decades now, dealerships have gotten by with ‘self-reporting’ their financial performance, using very subjective methods and rarely adopting automation. I call this 'fake news.'
Jun 26, 2017
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The Future of Business Is Tra-Digital
As automotive tech vendors increasingly push the importance of bringing the car buying experience online to combat companies threatening disruption, it appears that a couple
Jun 26, 2017
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Auto/Mate Releases Free eBook: The Auto Dealer’s Guide to Team Building
Auto/Mate Dealership Systems announced today the release of a free eBook for download titled The Auto Dealer's Guide to Team Building.
Jun 26, 2017
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Witt’s Wise Words: Inspect What You Expect [VIDEO]
In this quick reality check, Bill Wittenmyer shares the importance of testing (and retesting) customer experiences to ensure that they’re solid. You’ll take away tips
Jun 22, 2017
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How to Shoot Professional Quality Videos with a Smartphone
When dealerships first start their video marketing programs, one of the most common questions I am asked is, "Will I have to buy an expensive camera?" The answer is no.
Jun 22, 2017
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LotParty Quick-Tip 29 : What % of Your Sold Should Be 0-30 Days Old? [VIDEO]
Lotpop will provide the people and processes for automotive dealerships to be more successful in todays market. There are 100 times more customers searching online for their next used car
Jun 22, 2017
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Sustainability through Accountability
“The best sales process in the world is worthless without accountability,” according to John Fairchild of Fairchild Automotive Solutions. “If you don’t inspect it, you can’t expect it,
Jun 21, 2017