Auto Retail News

“Big Data”—and the rapidly evolving tools and technologies we use to gather, manage and analyze that data—continues to become an increasingly prominent feature of the business landscape. While our ability to gather that data has largely outpa

More consumers are turning to social media and online review sites than ever before to research automotive dealerships. In fact, Digital Air Strike’s Sixth Annual Automotive Social Media Trends Study discovered that 71 percent of car buyers and 63

In a recent  article Colin Shaw, a leading customer experience thought leader and author, details his car-buying experience – and not in a positive way. He experienced car-buying the same way that car dealers have always done it in the past. [Spoi

ELEAD1ONE Partner Bill Wittenmyer explains how to recover wasted time in the service department and add billable hours without adding more techs.

Salisbury, N.C., July 23, 2017 — Team Auto Group, a Chevrolet-Buick-GMC-Cadillac dealership in Salisbury, N.C., today announced that Kristin Dillard, a partner with the group, was recently honored by Automotive News and named as one of 40 up-an

Louisville, KY, August 3, 2017 — The Neil Huffman Automotive Group is proud to announce the hiring of John D. Hill as the company’s first ever Director of Operations.  In this position, Hill will oversee dealership activity including new and

Dealerships would love for their employees to give everything they have in pursuit of company success. In reality, each member of your team has only a limited amount of time, energy, and effort available. It’s important that they spend that that ef

We asked dealers how they are adapting to new marketing measurement tools. Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution.

In this Freebie Friday quick tip for Automotive Dealers, ELEAD1ONE Partner Bill Wittenmyer shares practical advice on how to connect with customers and build authentic relationships in today’s fast paced world of micro-interactions on social media.