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Dealership Marketing “Experts”
Dealers, WAKE UP! Seriously, it is time to wake up and take back control of our industry. Once again, we have hit a low point in the endless cycle of insanity. We have allowed too many “experts” tell us how our industry would work better if we
Aug 21, 2017
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PARAGON HONDA & PARAGON ACURA EXPAND NEW DIGITAL ECOMMERCE & SERVICE PLATFORM, PARAGON DIRECT, TO QUEENS
Three-Month Beta Test in Manhattan Market Yields Tremendous Success for Innovative “Store Without Walls” Classic Car Club Manhattan Uses Paragon Direct to Purchase Highly Acclaimed Acura NSX Supercar NEW YORK, August 16, 2017 – Paragon Hond
Aug 21, 2017
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Used Car Dealers Flushing Leads Down the Toilet, The Question is Why?
A recent survey of 334 used car dealers by Dealer Control shows that only 19% actually responded to lead forms that were filled out on their websites! The survey was conducted by contacting used car dealers who are currently using a popular websit
Aug 21, 2017
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The Role of Call Tracking in Automotive Marketing
When it comes to automotive marketing, the phone plays a bigger role than most assume. Cars will likely always be a lifetime product most shoppers are more comfortable buying in person, but consumers have embraced digital as a part of their journey t
Aug 21, 2017
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Autobytel Announces Purchases Under Stock Repurchase Authorization
IRVINE, Calif., Aug. 17, 2017 (GLOBE NEWSWIRE) — Autobytel Inc. (Nasdaq:ABTL), a pioneer and leading provider of digital automotive services connecting in-market car buyers with dealers and OEMs, today announced that beginning on August 10, 201
Aug 21, 2017
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Witt’s Wise Words: Is Your Dealership Texting? Yes, It Is. [VIDEO]
ELEAD1ONE partner Bill Wittenmyer shares why all dealerships are texting customers already – whether they know it or not – and why it’s important to be compliant and control the process.
Aug 21, 2017
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Should Manufacturers Be Able to Recall Recalls?
According to an article posted on Ford Authority, Takata has taken a massive hit to the tune of a $1 billion settlement in the US, $25 million criminal fine, $125 million dollars to compensate victims and $850 million to compensate automakers. As a r
Aug 21, 2017
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How to Use Facebook to Sell your Inventory
Part 3 in a 4-part series In part 1 and 2 of this series I discussed merchandising and web display best practices that improve conversions, turn vehicles faster and attract online shoppers to your inventory. In this blog I’d like to share one of th
Aug 21, 2017
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Hard Facts: Recruitment vs. Hiring: What You Need To Know! [VIDEO]
Recruitment and hiring are two things that are often mistaken for one in the same. As a business owner or manager within an organization, it’s important to know these differences and understand how they influence your process. At the end of the
Aug 18, 2017