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Executing on a Digital F&I Consumer Experience
Let’s step outside the automotive industry for a moment and think about your last customer experience. Maybe you pre-ordered a Triple Venti Mocha at your favorite coffee chain and paid for it with your mobile device? Or maybe you received a push no
Aug 22, 2017
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Incentivefox Helps Dealerships Collect up to 50 Additional Vehicle Sales per Month by Streamlining their Customers’ Word of Mouth Referrals
CHICAGO, Aug. 22, 2017 (GLOBE NEWSWIRE) — Incentivefox, which offers a revolutionary offer-and-reward platform where dealerships can easily collect referrals, re-engage with their customer base and improve employee retention, has announced the
Aug 22, 2017
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SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q2 2017
Report Shows SUVs, Crossovers, and Sports Cars all Seeing Growth in Interest During Q2 CINCINNATI, OHIO (August 22, 2017) – Swapalease.com, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for th
Aug 22, 2017
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Adriana Puente Joins The Rawls Group
August 22, 2017 The Rawls Group, one of the nation’s most respected business succession planning firms, is proud to welcome Adriana Puente as our newest associate planner. Prior to joining The Rawls Group, Adriana received her Masters in the Scienc
Aug 22, 2017
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Traditional Versus Digital… It’s Time to End the Debate
As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented philosophy left many dealerships behind the curve, forging through a continual drop in gross margins and wasted ad
Aug 22, 2017
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Text Messages: Google’s Wake-Up Call to Dealers
Texting is by far the most popular form of communication for consumers – especially with younger generations. However, because of the many compliancy rules and laws that have to be followed, many dealers are hesitant to adopt text messaging —
Aug 22, 2017
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Client Command Wins Platinum and Gold in Prestigious Hermes Creative Awards for Client Marketing Campaigns
Cumming, GA (August 21, 2017) – Client Command, the automotive marketing leader in turning active shoppers™ into real customers, is honored to announce they have been recognized and awarded a platinum, gold and honorable mention for their client
Aug 21, 2017
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RoadVantage Continues Rapid Growth – Welcomes Industry Veterans Keith Cooper and Steve Chandler
AUSTIN, Texas (PRWEB) August 08, 2017 — RoadVantage, the fastest-growing provider of F&I programs for the automotive industry, announced that Randy Ross is being promoted to President of Sales. Ross, who is the current Senior Vice President
Aug 21, 2017
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Dealership Marketing “Experts”
Dealers, WAKE UP! Seriously, it is time to wake up and take back control of our industry. Once again, we have hit a low point in the endless cycle of insanity. We have allowed too many “experts” tell us how our industry would work better if we
Aug 21, 2017