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It’s Time to Address the 10,000-Ton Elephant in the Room
Why are you paying Google to drive traffic to your site? The automotive industry wastes billions on paid search, social, and re-targeting to drive consumers to their own websites – and consumer behavior data suggests that people are increasingly av
Sep 28, 2017
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Website Conversion 101: In-Site Search Options
When users visit your dealership’s site they want to get right to the point. They want to know what’s in stock and what features your vehicles have and they don’t want to waste time. That’s why most visitors are immediately drawn to your sear
Sep 27, 2017
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What Vehicles Are Harvey & Irma Residents Shopping For?
Jumpstart Automotive Media looked at shopper interest trends three weeks AFTER Hurricane Harvey and Irma and compared that with the three weeks BEFORE the storms: Hurricane Harvey Automotive shopping in Houston declined -21% the week Hurricane Harvey
Sep 27, 2017
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AUTOGRAVITY SURPASSES $1 BILLION IN FINANCE AMOUNT REQUESTED, LAUNCHES REAL-TIME DEALERSHIP INVENTORY NATIONWIDE
AutoGravity technology hits new milestones as it brings the showroom to the smartphone Irvine, Calif. Sept. 27, 2017 – AutoGravity, a FinTech pioneer on a mission to transform car shopping and financing, today announced that it has reached $1 billi
Sep 27, 2017
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EasyCare’s SAVY Automotive Technology Outshines Uber and others at Digital Dealer 23
EasyCare’s connected car technology won first place in the Tech Tank competition at the Digital Dealer 23 conference in Las Vegas. NORCROSS, Ga. — Sept. 27, 2017 — EasyCare announced that its SAVY™ mobile app suite and OBD-II device earned fi
Sep 27, 2017
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BOWMAN CHEVROLET INVESTS IN CLARKSTON
Dealership Expands Footprint to Accommodate Growth CLARKSTON, MICH. – Bowman Chevrolet, one of the fastest growing Chevrolet dealerships in Michigan, recently purchased the two properties adjacent to its main store at 6750 Dixie Highway, in Cla
Sep 27, 2017
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The Science of Shopping vs. Buying: 5 Ways to Walk Women Car Buyers Into Assuredness
Everyone knows what an adrenalin rush feels like. This excitement accompanies women onto the dealership floor, as they consider the options when shopping for a new car—each vehicle equipped with an array of features. The dopamine rush floods the br
Sep 26, 2017
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Used Car Market Insights: Compact Cars and Compact Crossover Prices Go Up
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Mark
Sep 26, 2017
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Affinitiv Hits One-Year Milestone, Finalizes Executive Team and Expands OEM Partnerships
Automotive marketing technology company enables OEMs and dealers to produce, manage, measure, and optimize multi-channel communications Chicago, IL—September 26, 2017— Affinitiv, a leading provider of marketing and technology services to automoti
Sep 26, 2017