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Dealership Managers Were Set Up to Fail
As I prepare my keynote address for an upcoming conference it became clear to me that unless I simplify my slides, I may lose the audience. Dealership managers know that something is wrong with their marketing strategy. The answers I will pr
Oct 12, 2017
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4 Tips to Tackle Troubling Used-Vehicle Trends
I’m not sure we’ve ever been here before. By “here,” I mean a market where we face two simultaneous headwinds—higher-than-ever incentives for new vehicles, and an unprecedented supply of late-model used vehicles. It’s not that the headwin
Oct 11, 2017
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How to Attract More Customers with Cross-Device Remarketing
Consider this – an inside perspective of the customer buying process. It’s 8:00 am. Maybe you’re just now getting to the office, checking a few personal emails or quickly scrolling your newsfeed before you tackle the pile of work sitting on you
Oct 11, 2017
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Spending Time: A Look at 5 Places Where Mobile Traffic Leads
The smartphones and mobile devices today are far more powerful than the computing power of the room-size machines that first linked to create the Internet as we know it. Smartphones have fast become staples of our modern culture and have revolutioniz
Oct 11, 2017
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When Was the Last Time You Watched A Video?
As consumers, it’s easy to immerse ourselves in endless video content. However, as business owners and marketers, we’re scared to actually create content. Why is this, and how do we stop talking about videos and actually start creating vi
Oct 11, 2017
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Back to Basics in a Digital World
Director of Professional Services Stephen Coambes explains what “Back to the Basics in a Digital World” means and why it’s important to dealers in this video blog.
Oct 11, 2017
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RMS Automotive enhances dealer web portal for French car manufacturer PSA Groupe
MUNICH-October 10, 2017-(BUSINESS WIRE)–RMS Automotive enhanced the dealer web portal for long-time partner and client PSA Groupe. This highly-successful dealer portal, called “MOVE”, was created in 2012 and has sold over 600,000 vehicles t
Oct 11, 2017
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Used Car Market Insights: SUV Depreciation Increases a Little
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
Oct 10, 2017
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Big Data Busted: How Single-Point Stores Can Win Big
In a recent presentation at Digital Dealer 23, I had the opportunity to present strategies for Big Data. The key driver was focused on how Big Data impacts the automotive landscape as a whole. One area specifically that captured the audience’s atte
Oct 10, 2017