Auto Retail News

A Ford dealership has a world-class tire display in their service lane. It is an absolutely state-of-the-art setup with slick LED lighting and an uncluttered design. It must have cost the dealer several thousand dollars to install. The only issue is

Last year was a record year for recalls; over 50 million vehicles had recalls with over 900 different campaigns. This was the third year in a row that recalls topped 50 million vehicles. Recalls can be good business for dealers if they handle them pr

Not too long ago, a customer’s first step when considering a car purchase was a trip to the dealership. That’s no longer true. Today, 88% of car buyers use the Internet to research and shop for a new or used vehicle. Almost half do their research

One of the many strengths of digital advertising is the broad range of possibilities it covers as a marketing channel. In just this one area, dealers can target customers in any number of ways, from dynamic search to programmatic display to social. O

It was a movie scene that predicted the future. In the 2002 blockbuster film Minority Report, Tom Cruise played a police officer on the run from a frame-setup. And as he walked through a mall on this near-future Earth, sensors scanned his retinas to

Teachers can affect our eternity. In fact, it’s hard to tell where the influence stops, if at all, even many years later. On today’s social web, our values appear front and center. As the saying goes, reputation is everything and there ar

In the truest sense of the word, Dorsch Ford Lincoln Kia is a family operation. Don Dorsch bought a Ford dealership in 1970, their first, and later added both Lincoln and Kia franchises. In 1999, Don’s three sons­—Pete, Mike, and Dan­­—bough

First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a commodity. If you don’t have a brand, you have absolutely no marketplace distinction other than price. If you don’t have a brand, your only ‘blue sky�

When I ask most dealers to tell me about their Customer Relationship Management (CRM) initiative strategy they instantly default to what piece of software they use and that is where it ends. Funny how we focus almost 100% of our faith and attention o