Auto Retail News

Bill Wittenmyer shares which department your dealership has the most opportunities in this week’s episode of Witt’s Wise Words.

October 13, 2017 – Participating Jaguar dealers see year-over-year increases from dealer video campaigns UnityWorks, the industry leader in micro-targeted video campaigns for automotive dealers, today announced it has been named as a Certified

How do you ward off the inevitable sales slump in a volatile market? In this Freebie Friday quick tip, ELEAD1ONE Partner Bill Wittenmyer shares a proven, but simple strategy for building a better pipeline to keep your momentum, even during periods of

Josh Blick explains why dealers should adopt a “no fake news” policy in their store in order to truly understand what’s going on financially.

Is your service marketing budget out of whack? And if so, what’s the right number? There is a clear misalignment between the service department’s contribution to store profits and the investment in service marketing.  According to NADA, service

LAWRENCEVILLE, Ga. (October 12, 2017) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -0.7%. Cars overall dropped -1.1% and trucks decreased -0.3% in value during September. Al

Back in the day there was the mail sale, the print ad, the “My Dog Spot” late night TV ad, the holiday sale, and of course the evergreen staple of big city dealership advertising…the radio. My how things have changed! The vendors on the con

Why the Automotive Industry Needs to Prioritize Creating a Seamless Digital Experience  Over the last year, we’ve seen a tremendous shift in the way consumers prefer to shop. Successful brick-and-mortar stores have transitioned their businesses to

Smart business owners and management teams know that there is value in learning from the best operators in their industry and also know that there is value in learning from those that are continuously lagging behind. The employment of Best Practices