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You Need to Know These Key Digital Strategies
This year, the number of smartphone users worldwide is expected to reach 2.32 billion.1 Because of this, your digital marketing must be 100% mobile-friendly in order to stay competitive in today’s market.2 But as the digital landscape changes alm
Oct 4, 2017
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One Small Way to Slay the Recall Dragon
With the influx of recalls, two of the biggest challenges for manufacturers and dealers are locating vehicle owners and implementing an effective communication strategy that compels those owners to bring their vehicle into the dealership for repair.
Oct 4, 2017
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BLACK BOOK USED VEHICLE RETENTION INDEX JUMPS DURING SEPTEMBER
Hurricane Vehicle Replacement Activity Fuels Largest Single-Month Increase Since 2012 LAWRENCEVILLE, GA (October 3, 2017) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value for
Oct 4, 2017
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Dealers Complain of Vendor Overload
LAS VEGAS — The Digital Dealer Conference & Expo, held here in September, was packed with vendors telling dealers their software can help run dealerships more efficiently. But one panel turned the tables, with dealers telling vendors how to pit
Oct 3, 2017
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How to Make Videos That Stand Out
LAS VEGAS — Before dealerships invest in TV campaigns, they should consider testing video ideas on less costly digital platforms, such as social media hubs YouTube and Facebook, to see how consumers respond, suggested Peter Leto, Google’s hea
Oct 3, 2017
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CarStory Delivers AI Insights to Flick Fusion
AUSTIN, Texas—October 3, 2017—CarStory, the automotive AI platform from Vast, today announced a partnership with Flick Fusion Video Marketing. An industry first, the partnership combines CarStory’s AI-based insights for the automtoive indus
Oct 3, 2017
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KAR Goes All In on Digital – Acquires Remaining Interest in TradeRev Mobile App Auction Platform
Disruptive Technology Strengthens Company’s Digital Foundation and Accelerates Growth in Broad Dealer-to-Dealer Marketplace CARMEL, Ind. – October 3, 2017 – KAR Auction Services, Inc. (NYSE: KAR), has acquired the remaining interest in Nth Gen
Oct 3, 2017
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Used Car Market Insights: Most Truck Segments Performed Well
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Mark
Oct 3, 2017
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Dealers Can Decrease Safety Recall Liability And Increase Safety Recall Warranty Reimbursement, Through DMVdesk, MVSC’s Electronic Vehicle Registration Solution.
Motor Vehicle Software Corporation (MVSC) has integrated AutoAp ‘s highly accurate and comprehensive Safety Recall Management Technology into DMVdesk, their industry-leading electronic vehicle registration solution, helping dealers reduce safet
Oct 3, 2017