Auto Retail News

Customer Experience Improvement Drives 15 Percent Increase in Fixed Ops Atlanta, GA – October 23, 2017 – ELEAD1ONE announced today that its inbound call center service delivers a 70 percent appointment set rate for Florida-based Gettel Automo

Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II? I know what you’re thinking. This is either a huge stretch or some sort of joke. H

I was recently asked my thoughts about reaching the Millennial audience differently.  Anyone with teenagers, like myself, does not need data to know that we are more likely to find them on Snapchat than reading a newspaper.  But it is far too easy

“Like I See It” Achieves Best-Seller Status In Advance Of Official Release OAKBROOK TERRACE, IL (Oct. 17, 2017) –vAuto founder Dale Pollak hadn’t planned on writing a fourth book. But circumstances in the retail automotive industry changed hi

We all know inventory tracking works really well during the sales process. A customer comes up, the dealer salesperson talks to them about their wants and needs to help them figure out what kind of vehicle they want, and then he or she finds the vehi

Anyone who has ever put together a jigsaw puzzle understands the straightforward, yet far from simple premise of taking multiple, seemingly dissimilar parts and forming them into one cohesive whole. Add more pieces to the mix and the puzzle automatic

Driven by digitalization, customer expectations for frictionless and fast experiences are being set by small, everyday interactions with companies like Skype, Google, and Amazon. The ease with which you can connect with family and friends across the

As video continues its quick rise it has become the most engaged with and preferred type of content for consumers. Marketers have taken notice and are quickly pivoting their content efforts accordingly. A new study by Magisto reports that video marke

Josh Blick shares the importance of identifying inefficiencies in F&I in this short video blog.