Auto Retail News

Bill Wittenmyer explains the concept of why dealerships should train their staff to “eat the big frog first” in this short video blog.

Director of Professional Services Stephen Coambes shares how technology can speed up the process for customers providing a better customer experience.

Auto dealers would be better served if outdated metric was retired and replaced with a focus on service revenue per units-in-operation Chicago, IL—November 6, 2017— Affinitiv, a leading provider of marketing and technology services to automotive

Have you considered utilizing a mobile SMS campaign? Companies like Warby Parker and Chipotle have developed SMS marketing strategies that engage customers in a fun and convenient way, while simultaneously moving those same customers down the sales f

LAWRENCEVILLE, GA (November 3, 2017) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for October, with the Inde

The biggest source of leads or lost business might be right under your nose. In this Freebie Friday quick tip, ELEAD1ONE partner Bill Wittenmyer shares why referrals are still the most important aspect of your business.

Have you ever suspected that a process is broken, but you’re not sure what to fix? Every dealer has experienced this at some point. Process breakdowns lead to problems that often aren’t spotted until they are revealed in a negative monthl

People who can afford to own a car can afford to maintain a car! This is a simple, profound truth. Yet, many service advisors I meet believe just the opposite. One extreme says, “they spent so much on the car, they don’t have money to maintain it

So just this week I’m conducting a customer service manager workshop for my good-sized Chevy client, and I asked the mostly experienced group if they could define “buyer’s remorse.” I didn’t get too many responses which hit the nail directl