Auto Retail News

When asked “who are your competitors in service?” most franchise dealers answer, “independent repair shops,” and state that the focus of that competition is price. While it is certainly true that most consumers who defect go to independent re

First, let me be clear in saying that Multi-Touch Sales Attribution is still the Holy Grail of marketing measurement for auto dealers. But for many dealers, no matter how attractive the benefits of Multi-Touch Attribution might be, using it might be

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I

Technology has made a huge impact upon our modern society. In the past, standard postal mail and phone calls were sufficient means of communication. However, as people are increasingly inundated with junk mail and persistent telemarketer calls, their

In building customer loyalty, one of the first things that comes to mind is the customer experience. Many businesses focus on the overall experience and end up missing small things which detract from the customer experience and can even drive people

‘State of Ecommerce in America’ Study Reveals the Latest Consumer Trends DENVER — Adtaxi, one of the nation’s fastest growing digital marketing agencies, released the results of its inaugural State of Ecommerce in America survey, an in-depth

ATLANTA – Manheim, the world’s largest vehicle remarketing services company, will deliver the industry’s first omni-channel experience through its new Marketplace. Backed by a multiyear investment in the Manheim Marketplace, the company is p

Award recognizes remarketing leader for outstanding community service ATLANTA, Nov. 17, 2017 — Cox Automotive presented its 2017 Community Impact Award to Heather Pullen, national remarketing manager, Porsche Cars North America, at the 2017 Nat

Broomfield, Colo., Nov. 14, 2017 – DealersLink, an industry leader in automotive systems integration and networking technology, has announced the hiring of Josh Dougherty as vice president of sales. In his new role at DealersLink, Dougherty will be