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The Fight Club: Why Your Dealership Should Have One

I know that in writing this article, I’m completely violating the first rule of the fight club. However, my guess is that your dealership doesn’t have one, so I’m willing to risk the wrath of Tyler Durden to help you get started in creating a f
Dec 4, 2017
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Hard Facts: Increase Your Advertising Success

Have you thought to yourself before “hmmm I would have thought this ad would have done better?” In this weeks Hard Facts episode I talk about Native Ads and how you can leverage them for your marketing. Learn what they are and how to use them.
Dec 1, 2017
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DHG Announces Buddy Dearman as Managing Partner of DHG Dealerships

Charlotte, NC, December 1, 2017 – Dixon Hughes Goodman LLP (DHG) is pleased to announce the appointment of Buddy Dearman as Managing Partner of DHG Dealerships. In his new capacity, Dearman will develop and lead DHG Dealerships’ strategy, includi
Dec 1, 2017
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Freebie Friday: Getting Back To The Basics

Don’t let success go to your head. In this Freebie Friday, Bill Wittenmyer says it’s important to not get away from doing the little things – “the basics” – because it’s doing the little things and keeping things simple that breeds more
Dec 1, 2017
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The Tennessee Automotive Association [TAA] Selects AutoAp, Inc. To Provide Safety Recall Management Solutions For Their Member-Dealers.

TAA has entered into a strategic alliance with AutoAp, Inc., and are recommending their industry-leading safety recall management solutions to TAA member dealers, to help them better identify open recalls, assist customers, reduce liability and bette
Nov 30, 2017
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Is Your 2018 Budget a Goal or a Wish?

Most dealers agree their goal every year is to grow their business. Without annual growth, your business is actually shrinking. So every year you set a new goal. Let’s say you want to end 2018 with a year-over-year increase in net profit of 12
Nov 30, 2017
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The Power of Networking

As a car salesperson, dealership owner, or automotive vendor, learning how to become a great networker might be the greatest investment in time and effort you’ll ever spend.  After all, it’s who you know, not what you know, and that should never
Nov 29, 2017
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Jumpstart Automotive Media Path to Purchase Report: October “Truck Month” Shows Shopper Interest Gains for Large Pickups; Interest in Subcompact SUVs/CUVs Continues to Fall

San Francisco, CA—November 29, 2017 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly path to purchase report with a focus on shopper interest during October’s “truck month.�
Nov 29, 2017
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The Internet & Phones Are the NEW “Showroom” … Your Cheese Has Been Moved

When I first entered the automotive sales industry in 1999, my sales manager at the time gave me a copy of the New York Times Best Seller, “Who Moved My Cheese,” written by Spencer Johnson, M.D. This motivational fable centers around navigating t
Nov 28, 2017