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6 Reasons to Do an Annual Social Media Policy Review

We are nearing the end of the year and you know what that means…it’s time to assess and realign things for the New Year. Do you have a social media policy in place for your store? If so, how often do you review it? Company Assets It’
Dec 5, 2017
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Your People Are Your Brand!

What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and value. But all of these factors are driven by the performance, actions and attitude of the human resources on your
Dec 5, 2017
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One Size Fits All No Longer Applies

According to NADA, new-vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion of that revenue at new car dealerships. With women buying 4.5 of every 10 cars, how can you increase your sales to women by 7% to 10%? Ten
Dec 5, 2017
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Vehicle Merchandising: Use Features Not Price

As technology has advanced, vehicle pricing through informational third-party sites has become more front and center for consumers. Just think about most third-party sites…what is the primary message they have in common? Price. With vehicle pricing
Dec 5, 2017
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Your Limitation Is Not What You Don’t Have, It’s What You’re Not Using.

It’s Time to Shift from Potential to Kinetic Thinking Those of you who know me have heard me tell this story before and I feel it is so worth repeating because of our current marketplace. A few years ago, while I was working in Moscow, Russia,
Dec 5, 2017
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3 Must-Dos to Combat Dealer Margin Declines

How many dealers figured they’d make u­p for ever-smaller margins in new and used vehicles by selling more cars in 2017? If you asked the question in a room full of dealers, I suspect most, if not all, hands would be in the air. “You make up you
Dec 5, 2017
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Could Your Culture Use a Little MAGIC?

A couple of generations ago, a group called The Lovin’ Spoonful had a hit record called “Do you believe in magic?” If you are a fan of the “oldies,’ you may have heard it. Magic is fascinating and I see quite a connection between magic and
Dec 5, 2017
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What Real Commitment Looks Like

In 20 years of teaching LearnToLead seminars in 17 countries, across multiple industries—both for profit and non-profit—I’ve concluded that one of the least understood, most overused declarations from a performer at any level in an organization
Dec 5, 2017
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AUTOGRAVITY NAMES SHENG WANG AS CHIEF TECHNOLOGY OFFICER

IRVINE, Calif., Dec. 5, 2017 — AutoGravity, a FinTech pioneer on a mission to transform the way people buy and finance their cars, has announced the appointment of Sheng Wang as Chief Technology Officer (CTO) to drive the company’s global engi
Dec 5, 2017