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Broad Market Declines Across Segments
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
Dec 12, 2017
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You Need to Know How to Get the Most Out of Your Banner Ads
We’ve all seen them. Banner ads, or display advertisements, are everywhere. They’re a marketing tool that is used on websites and can come in a variety of formats, like images, videos, gifs, etc. You might even have some on your own website. Unfo
Dec 12, 2017
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You’re Not Going to Create Brand Loyalty with Urgency
For many marketers, most consumer messages have long been based on some sort of sense of urgency. Take dealerships, for example. Even when the customer is in the dealership, everything is about the “big sale” and the threat of “buy now or lose
Dec 12, 2017
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Don’t Mess with the Center of the Universe
For some people, it’s family. For others, it’s pets. Others will maintain it’s their career, and some will point to their favorite pastime. Regardless of what anyone chooses, there is a common denominator used to keep up with their passion R
Dec 12, 2017
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KAR Makes $250,000 Contribution to Central Indiana City Life Wheels
Grant Supports the New KAR Auction Services City Life Wheels Training Center CARMEL, Ind. – December 6, 2017 – KAR Auction Services, Inc. (NYSE: KAR), a global vehicle remarketing and technology solutions provider announces its $250,000 commitmen
Dec 11, 2017
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TradeRev Launches Industry First In-App Innovations in 4.0 Version of Mobile Application
Creates Seamless End-To-End Buying and Selling Experience for Dealers CARMEL, Ind. – December 6, 2017 – TradeRev, a dealer-to-dealer digital mobile auction application, announced its latest release and the most advanced version of its technology
Dec 11, 2017
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Sixt Wins Expedia Award for Innovative Marketing
In receiving Expedia Media Solutions 2017 Partner Award, Sixt earns recognition from Expedia for excellence and creativity in running creative digital marketing campaigns, another reason why the company continues to grow and thrive in the U.S. market
Dec 11, 2017
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AutoLoop’s New Third-Party Integrations Enable On-the-Spot ROs
New integrations save service advisors time, eliminate needless trips to create ROs CLEARWATER, FL – December 12, 2017 – AutoLoop, an industry-leading provider of automotive marketing solutions and customer relationship management software, annou
Dec 11, 2017
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BLACK BOOK DATA SHOWS VEHICLE VALUES FALLING SLIGHTLY ENTERING DECEMBER
LAWRENCEVILLE, Ga. (December 12, 2017) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -2.2%. Cars overall dropped -2.6% and trucks decreased -1.8% in value during November. Al
Dec 11, 2017