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When Using Customer Data, Don’t Be Creepy!

When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by creeping out the customer? Consider this example, which disturbs many people – Facebook’s unnatural ability to read your mind. While F
Dec 22, 2017
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Freebie Fridays: Hard Work is the Down Payment for Success

Invest in yourself. ELEAD1ONE’s Bill Wittenmyer says the first place someone should invest is in themselves, and the way you do that is put in the hard work that will result in long-term success.
Dec 22, 2017
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4 Reasons Why Your Customers Love Video

For professional marketers across all industries, the top priority for 2018 is to convert leads into customers, according to Hubspot’s State of Inbound 2017 report. Sound familiar? Most auto dealers I know have the same goal. In order to accomplish
Dec 21, 2017
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Taking Care of Business While Maximizing Revenue

As industry experts forecast slumping sales numbers, a recent article in Automotive News suggests that shops can pick up the slack by getting back to customer-pay work. I cringed when I first read that, fearing that dealers would take this advice and
Dec 21, 2017
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Are Artificial Intelligence and Machine Learning Going Mainstream for Dealer Marketing?

In the automotive sector, when most people hear “Machine Learning,” they immediately think of self-driving cars – which are very far off for the average dealer and buyer. But there is a discipline within automotive where machine learning has al
Dec 20, 2017
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Interview With the 2018 Chairman 
of the Chicago Auto Show

John Hennessy, owner of River View Ford, in suburban Oswego, Illinois, has spent more than 30 years in the auto retailing industry. In addition to running one of the most active and popular dealerships in his region, John led a board of 15 dealers wh
Dec 20, 2017
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Drawing the Curtain Back

A Glimpse into the Association Behind the World-Famous Chicago Auto Show; and Event Highlights for the 2018 Chicago Auto Show and Digital Dealer Workshops In anticipation of the 2018 Chicago Auto Show, which will be held in conjunction with the Digit
Dec 20, 2017
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Jumpstart Automotive Media Path to Purchase Insights: How the Recent LA Auto Show Illustrates the New Way Shows Cater to Car Shoppers

San Francisco, CA—December 20, 2017 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, released new data showing the impact that auto shows’ changed approach is having on car shopping. Today’s auto shows
Dec 20, 2017
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ADESA and Ford Global Action Partnership Raises More Than $1 Million for JDRF

CARMEL, Ind. – Dec. 20, 2017 – ADESA, a business unit of global vehicle remarketing and technology solutions provider KAR Auction Services, Inc. (NYSE: KAR), today announced that it has raised more than $1 million for Type 1 diabetes (T1D) resear
Dec 20, 2017