Auto Retail News

When it comes to helping auto marketers move cars, 2017 was a year of moving fast and equally fast growth for Facebook and Instagram. With over two billion monthly active users on Facebook and 800 million monthly active users on Instagram, people are

Dealerships offer a dizzying array of vehicle options absolutely bursting with technologically advanced attributes. Between backup cameras, blind-spot detection, and lane-keeping assist, cars have just as much in common with computers as they do with

The time has come to get real about Facebook. Gone are the days when it was “free” (except for all the time you put into it). Today, the investment required to build a thriving Facebook page full of active, engaged members can be costly.

Happy New Year! I hope you enjoyed a relaxing time with family and friends over Christmas and had a few days to recharge your batteries. Service directors will need to be at the top of their game in 2018 because dealers will be depending on fixed ops

The annual massive SEMA-AAPEX gathering (say 140,000 peeps) in Las Vegas features literally hundreds of educational opportunities in almost any area of the automotive business and technical world.  This year I was particularly interested in social m

How to Drive Financing Forward in the Middle of a Cash Paying Market Advice from national, well-known financial advisors is trending these days, with recommendations for consumers to pay cash for everything – including big automotive purchases. It�

Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the tech stuff. Older folks like a lot of it…especially the braking and blind spot warnings. Everyone needs a little

A customer walks into your dealership wanting to know all about the 2015 Acura TLX you have on the lot. Wouldn’t it be great if your sales consultant just happened to commit to memory the current Kelly Blue Book price, as well as all the features a

Imagine for a moment you are walking along a trail in the forest which has a swollen swiftly running creek off to your right with a 100 foot waterfall drop-off well downstream.  You decide to venture over to the edge and take a closer look.  As you