Posts
News
Sweet Expectations
Working with an advertising agency can prove to be a difficult task. Unless you have an unlimited budget to work with, like agencies that handle Global 1000 companies such as Nike, Apple, Nestle, or Toyota, finding an agency that can work within your
Jan 28, 2018
Posts
News
Agencies Using the Wrong Metrics for Paid Search
I’m enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working one-on-one with these business owners to help them both shed waste, and make better investments is fulfilling. While I&
Jan 26, 2018
Posts
News
Freebie Friday: Preparation Eliminates Pressure
Are you prepared? Bill Wittenmyer explains why being prepared will make you more successful.
Jan 26, 2018
Posts
News
When Knowing What You Don’t Know Slays the Marketing Dragon
A massive amount of data is now available on every potential car buyer, with a multitude of ways to use it. And, when it comes to targeting your audience, most ad platforms try to make it easier for you. The thought process is usually something along
Jan 26, 2018
Posts
News
Patience: Why Squirrels Can’t Be in Charge of Business Decisions
I know if seems like an odd image. A squirrel running around searching for their next nut. Moving fast, heading in one direction and then another quickly thinking, “That’s where my nut is.” I know you may be thinking, “OK Glenn, how are you t
Jan 26, 2018
Posts
News
Innovate Auto Finance debuts full-service loan portfolio investment program with $50 million commitment from multinational asset management firm
This partnership will leverage Innovate’s extensive experience acquiring subprime auto loan portfolios, as the company will source, perform due diligence, underwrite, process and service portfolios purchased by the asset management firm. FORT WORTH
Jan 25, 2018
Posts
News
PAR North America Announces Key Leadership Changes
CARMEL, Ind. – January 25, 2018 – PAR North America, a business unit of global vehicle remarketing and technology solutions provider, KAR Auction Services, Inc. (NYSE: KAR), announces the promotion of several key leaders. PAR North America is a l
Jan 25, 2018
Posts
News
National Credit Center Launches New Website
The newly redesigned website offers visitors richer insights into how the Company is helping Automotive Dealers with customer decisioning and acquisition LAS VEGAS, NV (January 23, 2018) — National Credit Center LLC (NCC), a data driven company lev
Jan 24, 2018
Posts
News
How to Create a Memorable Customer Experience
As a seasoned road warrior, I don’t always look forward to the next airport, cab ride or hotel destination. There are definitely some aspects of traveling that are forgettable. However, over the years I have developed a list of favorites, as in fav
Jan 24, 2018