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How Did The Navigator & Tiguan Grammy Ads Impact Auto Shoppers?

Jumpstart Automotive Media analyzed shopping patterns from millions of automotive shoppers viewing vehicle ads during the Grammys this past Sunday. Here are some interesting data points that shed light on the success of the ad spots. This data analyz
Jan 30, 2018
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Auto Finance 2018: The Year of Digital Contracting

We live in a world where 24/7 accessibility and instant gratification has become commonplace, and the automotive finance industry is no exception. Within the past several years, businesses, private organizations, government agencies, funders, and fin
Jan 30, 2018
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Used Car Market Insights: Market Holding Better on Values, Especially SUVs

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
Jan 30, 2018
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Temptation Abounds. Will You Bite?

‘Tis the season for temptation in used vehicles. It’s that time when some dealers stock up on used vehicle inventory in advance of the annual rite of spring-fed retail sales. I got a note today, in fact, from a dealer who’s contemplating bulkin
Jan 30, 2018
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How to Close Uninsured Car Buyers

If you work at a dealership, an uninsured customer can not only waste your time and cause headaches, but can be the root cause of losing a potential sale. Not only is it inefficient, but it’s also frustrating to spend hours on the sales floor befor
Jan 30, 2018
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Why Consumers Are Navigating Away from Traditional Customer Service

In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for customer support. Just five years ago, think about how irritating it was to navigate through phone trees, just to finally reach a s
Jan 30, 2018
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How to Navigate Error Pages Like an Expert

To err is human, and to get an error page is just another part of having a website. We’re all uncomfortably familiar with the 404 error page, but that’s just the tip of the iceberg. There are plenty of other ways you can cause an error on your we
Jan 29, 2018
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Here’s How Facebook Marketplace Will Impact Automotive

Bob Dylan hit it on the head when he said, “The times, they are a-changin.” Few things change as quickly as technology, and automotive isn’t exactly shy about keeping pace. That is to say, dealers have been using technology to sell cars as soon
Jan 29, 2018
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Do You Care How You Receive Your Customer’s Money? You Should!

The way consumers can pay for goods has dramatically changed over time. From bartering, to cash, to checks, to debit cards, all these shifts had one thing in common: More convenience and reduced friction. Well, what are consumers doing now? According
Jan 29, 2018