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Freebie Friday: It’s Not What You Say, It’s How You Say It!

In this Freebie Friday quick-tip ELEAD1ONE partner and Automotive Sales expert, Bill Wittenmyer discusses the importance of body language in our interactions. When it comes to car sales especially – it’s not what you say, but how you say
Feb 2, 2018
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Data & Expert Resources for Super Bowl Automotive Advertising Effectiveness

The world of automotive is again expected to play a significant role in this year’s Super Bowl. Please note that Jumpstart Automotive media will again be analyzing share of shopper interest for automotive brands that are advertising during the
Feb 1, 2018
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Is Your Dealership Site Too Slow for Google’s New Mobile Speed Update?

Everyone knows that that page load speed on your website is important, especially when studies show that 40% of visitors will leave a page that takes more than 3 seconds to load. Since we’re now living in the age of mobile, when customers want answ
Feb 1, 2018
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THE AUTOMOTIVE PARADIGM SHIFT: Is It Time for Science to Take the Wheel?

In baseball, one slight alteration in the way a hitter approaches the ball can be the difference between strike one and a home run. If a batter’s swing is off by only a few millimeters, or even just a fraction of a millimeter, this makes all the di
Feb 1, 2018
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7 Essential Tips to Create a Successful Email Marketing Campaign for Your Car Dealership

As the owner or marketing manager for a car dealership, have you ever wondered how you could effectively implement email marketing into your current strategy? Typically, car dealerships like to advertise in the local area, putting traditional forms o
Jan 31, 2018
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Facebook Controls Attention. That’s Why Auto Dealers Need to use Facebook Marketplace. Now, You Can with Marketplace Ads.

The average American is on Facebook and its related apps almost an hour a day. With a hold on our attention, it is the perfect place to help people do what they want to do, whether it’s watching TV (Facebook Watch), chatting with friends (Faceb
Jan 31, 2018
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ADESA Launches First-of-Its-Kind Customer Rewards Program

CARMEL, Ind. – January 31, 2018 – ADESA, a business unit of KAR Auction Services, Inc. (NYSE: KAR), launches its industry-leading rewards program. ADESA Rewards allows customers to earn points when they purchase qualifying vehicles and specialty
Jan 31, 2018
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If It Looks Like a Bot, and Smells Like a Bot…

Many of us have heard about, or experienced robot (bot) traffic on websites.  There are many forms of bots hitting our sites.  There are search-spidering sites, inventory scrapers, as well as other bots we’re not quite sure of the intent.  Howev
Jan 31, 2018
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The Art of Turning Complaints into New Customers

The auto industry is hyper-competitive. Consumers have countless choices for buying and servicing their vehicles; from competing franchise dealerships to independent service centers. It is thus important to do the best to not only keep your customers
Jan 31, 2018