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How Subtlety in Content Leads to Marketing Success

These days, consumers are no longer willing to engage with in-your-face marketing tactics and quality content is king. Simply put, there are too many marketing messages, consumers have grown tired of them and simply tune them out. As a business you s
Feb 7, 2018
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5 Strategies to Increase Auto Group Market Values

Industry consolidation is a trend that will remain strong for some time to come. I get a lot of calls from investors, and one of their most frequent questions is about market capitalization; specifically, why market cap values for large, public auto
Feb 7, 2018
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6 Content Marketing Strategies You Should Be Thinking About

Marketing cars has never been an easy business. Besides being one of the biggest purchases a consumer will ever make, there are so many brands, models, garages and dealerships out there; it’s safe to say that the marketplace is fierce. However, it�
Feb 7, 2018
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RevolutionParts Empowers New Car Dealerships to Sell $500 Million in Parts & Accessories Sales Online

PHOENIX, AZ, February 5, 2018 —  RevolutionParts, the fastest growing automotive parts eCommerce solution for dealerships, ended 2017 strong with yet another industry milestone: $500 million total sales processed through the platform. Since 2013,
Feb 7, 2018
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Introducing L2TMedia’s new Marketing Performance Dashboard

Chicago, IL— Jan 24, 2018 — L2TMedia, a leading provider of digital advertising solutions to auto dealerships nationwide, today launched its NEW marketing performance dashboard and reporting application. The dashboard summarizes real-time campaig
Feb 7, 2018
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Pearl Launches Mobile Rapid Proactive Messaging Platform for Auto Dealers

The first mobile response system that allows sales associates to connect and communicate directly with interested customers from their mobile phones DALLAS, TX, February 7, 2018 — Pearl Technology Holdings, LLC, (Pearl) (www.pearlsolutions.com) tod
Feb 7, 2018
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Best Week YTD For Car Segments in Value Retention

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
Feb 6, 2018
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Recalls can be Opportunities to Demonstrate your Full Value

Recall notices are not, for most dealers, the first place they think of when it comes to generating revenue. Yet, how a dealership responds to recalls can create a distinct opportunity: an opportunity to demonstrate a customer-first attitude and the
Feb 6, 2018
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Kia, Lexus, and Jeep See Highest Traffic Lifts During Super Bowl LII

San Francisco, CA—February 6, 2018 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its annual Super Bowl report, which reveals the auto brands that drove the greatest traffic increases acro
Feb 6, 2018