Auto Retail News

ONE Platform gives GM dealers an industry-leading scheduling & tablet service drive solution Toronto, May 10, 2018 – Dealer-FX, the leading Customer Experience Management provider for automotive OEMs and their retailers, today announced that it

In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an “always be helping” mindset. In fact, the title of salesperson isn’t really an accurate reflection of what the job entails

Are you ever frustrated by the inaccurate sourcing of sales? I’m sure that most of you do everything in your power to track (as accurately as possible) the customer car buying journey from the beginning to the actual sale. However, there are so man

IRVINE, Calif., May 10, 2018 – When shopping for a new car, knowing your current vehicle value plays a major role in whether equity will be applied toward your next purchase. With that value in hand, shoppers can make an informed decision to eit

There is no question that dealerships are focused on cutting costs in 2018. We see it in our business, we heard it at NADA, and we talked with suppliers who were honing in on that message as well. Cut costs and track the reductions…a great obje

I’m pretty sure most of you have received some sort of marketing that was either irrelevant, offensive or perhaps just made you say, “Why the heck am I receiving this?” For marketing to be effective, it must reach the right audience at the righ

Lease Payments Still Lower Despite Falling Residuals; Dealers & OEMs Not In Agreement CINCINNATI, OHIO (May 9, 2018) – Swapalease.com, the nation’s largest car lease marketplace, has new data that show lease payments would still be more attra

There’s no doubt about it: the car-buying process has changed pretty radically in the past 15 years. Whereas a customer’s journey used to begin and end in a showroom, it now jumps seamlessly between different channels several times. At least, the

Every dealer wants his or her business to grow. At some point (maybe it’s today), you’ll likely recognize the valuable marketing opportunities available with social media. One of the steps you’ll need to consider is hiring a social