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Automotive Dealerships and GDPR Regulations

The General Data Protection Regulation (“GDPR”) is a regulation in EU law on data protection and privacy for all individuals within the European Union.  The law was put into place on April 27th, 2016 and allotted a two-year adoption grace period
May 16, 2018
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Incentivefox Partners with Podium to Continue Enhancing the Overall Automotive Customer Experience

CHICAGO, May 16, 2018 (GLOBE NEWSWIRE) — Incentivefox, a premier customer relationship marketing firm that builds tailored referral and reward programs for automobile dealerships has partnered with Podium, the leading customer communication pla
May 16, 2018
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Top Three Summer Service Campaigns

It’s summertime, summertime, sum, sum, summertime…well, almost. Millions of families are planning their vacations, and according to AAA Travel, more than 80 percent of people surveyed say they are planning a road trip this summer. For dealers, th
May 16, 2018
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Why Single Attribution is a Fool’s Errand

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why single attribution is a fool’s errand in this video blog.
May 16, 2018
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Sporty Cars & Compact Vans Up

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
May 15, 2018
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When It Comes to Service, the Sky Should NOT be the Limit

For today’s consumers, time is the ultimate commodity.  No matter how much money they have, consumers are always on the go with their busy lives. Whether that means shuttling the kids to soccer practice, or running a bunch of errands, when it come
May 14, 2018
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Hard Facts: Action Items for Google Ad Copy: Headline and Description

Attention spans continue to shorten drastically; are you considering that when writing your ad copy? Extended text ads are nothing new, but just because the option is there doesn’t necessarily mean you should take it. Waiting to include those i
May 11, 2018
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Kimberly Cowan Joins CloudOne as Chief Strategy Officer

CloudOne today announced the addition of Kimberly M Cowan to the senior executive management team as the company’s Chief Strategy Officer, bringing a combination of strategic, sales, marketing, product and operational experience to the company. VAN
May 11, 2018
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BLACK BOOK APRIL DEPRECIATION REPORT SHOWS NINE TOTAL VEHICLE SEGMENTS WITH AN INCREASE IN VALUE; FIVE OF WHICH WERE CARS

LAWRENCEVILLE, Ga. (May 11, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 increased in value by +0.3% during April, fueled by a strong spring selling season for cars, also up +1.3%; trucks saw
May 11, 2018