Auto Retail News

When it comes to bringing your brand to life, consistency is key! From the imagery and colors you use in your promotional materials to the fonts you utilize on your content, you need to maintain a level of consistency in order for your audience to be

 Discover where to recruit, how to hire, and how to set sales consultants up to succeed. This session you provide you with information on how to assemble and maintain a successful sales team through methods that have been proven effective. This be

The auto space is becoming increasingly competitive. 69% of buyers start their purchase journey with little to no knowledge of the vehicle they end up buying. Having an integrated and comprehensive search strategy can be the difference between a sale

SCOTTSDALE, AZ, June 1, 2018 — Fidelis PPM, the leading provider of brand-building, revenue-generating prepaid maintenance (PPM) programs, has teamed with Fixed Ops Pros to increase maintenance upsell revenue for auto dealers who sell or pre-lo

Experienced Leaders to Drive Global Strategic Growth Initiatives NEW YORK – May 31, 2018 – Assurant, Inc. (NYSE:AIZ), a premier global provider of risk management solutions, today announced new leaders for its global automotive business, followin

I don’t write many blogs under my own name anymore. I can, however, guarantee that I write many blogs. Has attribution been a “buzzword” in the recent past in the auto industry? Of course. Some would say that attribution is bulls**t. Others swe

For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly

According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online. The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years. This is despit

Lease Approval Ratings Continue to Climb Following Steady Monthly Approval Increases since January CINCINNATI, OHIO (May 30, 2018) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70%