Auto Retail News

Almost half of a dealership’s sales customers never return for their first service appointment – that’s a hefty chunk of a dealer’s lifetime service potential! What causes this pattern in car buyers, and how can you channel more of them from

Let’s talk about friction. Friction doesn’t just play a critical role in physics. Removing friction from the automotive shopper’s journey is the key to automotive dealerships prospering in an industry fraught with challenge of running a modern

LAWRENCEVILLE, Ga. (June 15, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2013-2017 decreased slightly in value -0.3% during May, with cars changing -0.7% and trucks -0.1%. All vehicles are averaging a

55.3% of Today’s Popular Leases Retain their Monthly Payment Prices Entering June CINCINNATI, OHIO (June 14, 2018) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease off

Since the opening of the first car dealership, dealers have been looking for ways to connect with car buyers. Manufacturers assisted in driving interest in their brands by consumers but it was up to the dealer to get the customer to choose them. The

Of the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid search spending.  Dealers overspend, under-inspect, and blindly trust their digital marketing agencies to invest

Self-reconciliation tool tackles a key dealer pain point in the auditing process  CARMEL, IN (June 14, 2018) – To make a challenging audit process easier, NextGear Capital will be introducing a self-reconciliation tool that saves dealers time and

Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 1 of this 2 part video blog.

Don’t get so caught up in updated features and metrics that you forget about the basics.. like your bounce rate! You may be driving tons of traffic to your website, but are they staying there? Utilize the 10 tips I cover in today’s episod