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LEXUS Announces the Availability of TagRail as a Fully Integrated Partner Solution for Its Digital Retailing Effort

PLEASANTON, CA – June 26, 2018 – TagRail, creators of the Lexus Plus App, announced today that their digital retailing platform is approved for all Lexus dealers to engage guests during the shopping journey. TagRail digital retailing technology c
Jun 26, 2018
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Mid-Size Cars See Highest Declines in 20 Weeks

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
Jun 26, 2018
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Will Amazon Steal Your Tire Sales?

One of the staples for service department is tires, including sales, mounting, balancing and alignments. Tires are a price leader for your dealership and a great way to get customers in, providing you the opportunity for additional service work reven
Jun 26, 2018
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Three Ways to Get Noticed with Geo-Fencing

Location, location, location. It’s important, but are you really using it to your best benefit? Geo-fencing lets you target specific locations with a unique offer to create a more personalized experience for your customers, and there are lots of wa
Jun 25, 2018
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Hard Facts: Schedule Instagram Posts – Best Scheduling Tools for Instagram

A recent question following our Instagram series of Hard Facts episodes was “How do I post videos to Instagram from my computer?” “Can I schedule Instagram Post and Stories?” This weeks episode of Hard Facts answers those ques
Jun 25, 2018
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CarSoup.com Integrates Clarivoy Attribution Technology

Clarivoy’s Attribution API helps CarSoup.com Show Auto Dealers how it’s Helping them Sell More Cars Columbus, OH, June 25, 2018 – Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that CarSoup.com has embedded
Jun 25, 2018
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The Key to Retention: Consistent Contact

To stay top-of-mind with your customers, you need to keep in touch. If you have lifecycle-based communications that launch automatically (triggers), you’re already taking advantage of a great tool for your dealership. This keeps your active custome
Jun 25, 2018
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Influencer Marketing isn’t Dead, You’re Just Doing It Wrong!

One of the hottest current trends is influencer marketing. Businesses (and dealerships) bring in influencers to attract a crowd. We’ve all seen it, if not done it. Perhaps it’s the latest YouTube star, that sports athlete that may (or may not) ha
Jun 25, 2018
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One Small Step Is a Good Start to a Long Journey

It’s a sad fact that current recall repair compliance rates are so abysmal. Most dealers know it., the Feds know it, state governments know it, and the manufacturers know it. Resolving this recall crisis starts with a notification.  But, people si
Jun 22, 2018