Auto Retail News

Dealerships are coming around and increasingly realize the importance of having a good social media presence. Perhaps it’s due to the reach and effectiveness of social media ads, or the ability to stay top-of-mind with customers – both existing a

Real-time text message alerts give buyers a heads up during busy sale days ATLANTA – Buyers know that getting the right vehicle at the right time is critical to maximizing profits in the ultra-competitive used car industry—but that can be challen

As dealership data increasingly goes digital, so too do the criminals who are looking to steal your customers’ valuable information. By falling victim to a data breach, dealerships can suffer damages in the form of fines, a diminished reputation, a

73 new franchise dealer customers signed in the first half of 2018, fueling 65 percent increase in device shipments versus 1H 2017 36 percent increase in revenues from trailer segment as Company exceeds 200,000 trailer telematics subscribers 45 perce

In the old days of traditional advertising, best practices advised that a consumer needed to hear or see the message three times before they remembered it. The same concept applies to all dealership marketing — including on-the-lot. When it com

Understanding the factors that influence a customer’s purchase decision is such a thorny issue that our industry devotes an entire conference focused solely on analytics and attribution. Dealerships continue to invest in tools that provide only a p

Company Celebrates Opening of New 125,000-Square-Foot Office to Accommodate Continued Rapid Growth LEHI, Utah (August 15, 2018) – Inc. magazine today revealed that Podium, the leading customer communication platform for local businesses, is No. 13

Former Dominion Vice President, George Nenni, celebrates successful first year with his digital marketing consulting firm. Middletown, OH (August 21, 2018) – Generations Digital, a full-service digital marketing consulting firm led by industry vete

Back in the early 1990s, the Internet was in its infancy. As a new phenomenon, not every business was sold on its benefits, or even why they should use it. This posed a problem for Cisco, a company whose main product at the time was routers. Cisco n