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Behavioral Data & Artificial Intelligence: The Keys to Marketing Personalization
It’s simple. Without good sources of data, you can’t have artificial intelligence (AI). In fact, 97% of Fortune 1000 executives from companies such as Ford, American Express and Verizon responded to a recent survey that they are investing in or l
Mar 1, 2019
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Data Gaps Are Costing You Sales Every Month. Here’s How to Close Them!
When it comes to marketing success, it’s becoming increasingly clear that disconnects in your dealership’s data are no longer a minor issue– they are costing you sales every month. Why is disconnected data such a problem? Here are two major rea
Mar 1, 2019
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Under the Hood with Automotive Inventory Ads for Prospecting
On January 25th, Facebook announced updates to our automotive solutions that are available for dealerships to showcase their vehicle inventory. It’s important to know exactly what these updates are, and how they should be leveraged as an automo
Mar 1, 2019
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How to Drive Growth Through Digital Marketing
Technology is changing the car-buying experience. Consumers are no longer taking a linear path to purchase. Today’s consumer journey just isn’t that simple. Our research shows that there can be up to 120 online touchpoints with a single shopper b
Mar 1, 2019
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An Exclusive Interview with Brad Wise of Ferman Chevrolet Mazda
Ferman Automotive Group, an independently owned and operated group of franchise car dealers, serves the Tampa Bay area and Florida with 14 major automotive franchises, including Acura, BMW, Buick, Chevrolet, Chrysler, Dodge, Ford, GMC, Jeep, MINI, Ma
Mar 1, 2019
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Mobile Dealer Announces Strong Digital Customer Growth with Wins Across Automotive, Trucking and Motorsports Dealership Groups
Ottawa, Ontario – March 4, 2019 – Mobile Dealer, the leader in mobile apps, digital marketing, and geo-targeted communications solutions for automotive, trucking and motorsport groups, today announced that 2018 was a record year for revenue growt
Mar 1, 2019
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Making PPC Clicks Count
As many dealership marketers know, search campaigns are a necessary part of a multi-channel marketing strategy. The danger with search campaigns is the potential for pay-per-clicks to become very expensive, which tends to happen when marketing vendor
Mar 1, 2019
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Impression Share Bidding [VIDEO]
CEO & Founder Local Search Group Jim Flint explains Impression Share Bidding in this video.
Mar 1, 2019
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ADESA Announces Auction Leadership Changes Aimed at Enhancing Customer Experience and Continued Growth
New Regional Vice President-West Region and General Manager Changes in Las Vegas, Birmingham, Little Rock, Orlando and Tulsa CARMEL, Ind. – Feb. 28, 2018 – ADESA, a business unit of global vehicle remarketing and technology solutions provider KAR
Mar 1, 2019