Auto Retail News

One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I’m going to focus on the “right person” part of this equation. If you

In this episode of Freebie Friday, CDK Global VP of Sales Bill Wittenmyer shares tips on how dealers can get the most out of their CPO programs.

Profit By Action Quick Tip on Effective Labor Rates (ELR) with Andy Church.

A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver Today, let’s discuss the Fundamental C

Just about every technology company in the automotive space is working hard to produce pieces of the digital retailing puzzle to facilitate a better customer experience. But many are focused solely on crafting a solution that allows the customer to c

Tesla has been dominating the electric vehicle market, but it’s now positioning itself as a top contender in the premium vehicle sector as well. In a recent press release, Tesla touted its Model 3 as the best-selling passenger car in the U.S. (in t

Carmel, Ind., March 13, 2019 — While every dealer approaches inventory selection differently, floor planning data from last year highlights a set of common vehicles dealers found most appropriate to add to their lots. Trucks and sedans, which are t

Brand promotes from within, strengthens commitment to providing open, flexible, easy-to-use solutions that simplify processes for dealers Salt Lake City, UT – March 13, 2019 – Dealertrack today announced the appointment of Cox Automotive and indu

If it seems like you’re hearing a lot of “focus on improving the customer experience” these days, there’s a reason for that. While millennials may have been the driving force in the shift from brand and product focus to experience focus, ever