Auto Retail News

One of the reasons video captures your customers’ attention and engages them so effectively is that, when done properly, it tells a story. I came across a great article on AdWeek.com, which shares how the scooter company Bird created a clever video

Local Search Group CEO & Founder Jim Flint share some tips for dealers on how to keep up with Google’s algorithm changes in this video blog.

SYRACUSE, NY – March 7, 2019 – SpinCar, the global leader in digital automotive merchandising software, announced today the launch of Feature Tour – designed specifically to help auto dealers and OEMs increase gross margins by showcasing the ke

The partnership will involve Maritz student internships, guest lectures and a scholarship LOUIS, MO., March 26, 2019 – Maritz, a leading provider of marketing services to the automotive industry, has partnered with Northwood University to help deve

We are in the Age of the Consumer, and it takes more than a good price and a good product to win. It’s the way that you treat each customer, and the way that you communicate your value, that matters most. Every day, tens of thousands of conversatio

As a growing number of OEM certified advertising programs offer broader choices for dealers, it is imperative to understand that choosing a video content and campaign solution is not like other forms of advertising. Unlike search marketing, video adv

By Cavan Robinson, Product Manager, OEM, DealerSocket We’ve come a long way since the days when the business rule of thumb when it came to social media was to treat it like a cocktail party: Ease your way in by listening, don’t dominate the conve

More than 80 percent of consumers say they want to complete one or more steps of the purchase process online, yet many dealers are dragging their feet when it comes to implementing digital retailing solutions. Their primary concerns include: Losing c

By Alex Melen, Founder, SmartSites Did you know that almost a third of all digital spend is wasted on ineffective channels and strategies? In an industry fought with cut-throat competition, your digital marketing strategy becomes your strongest tool