Auto Retail News
Posts
Marketing & Advertising
Strategies for Mastering Dealership Digital Marketing
According to recent studies, approximately 76 percent of car buyers conducted most of their research online before ever setting foot in a dealership. Dealerships need to focus on digital marketing tactics that not only attract potential buyers but al
Sep 26, 2024
#DDCE2024 Sessions in Focus: TikTok Masterclass for Car Dealers
Over the past few months, we have shared sneak previews of sessions that will be held at 2024 Digital Dealer Conference & Expo (#DDCE2024)! But the introductions we have written have left attendees wanting more. To that end, session leaders have
Sep 26, 2024
Posts
Dealer/GM News
McGovern Automotive Group, Tesla, Rohrman Automotive Group, Butler Automotive Group: Dealership Roundup
McGovern Automotive Group Expands into New Jersey McGovern Automotive Group (MAG) has taken over the Contemporary Motor Cars Mercedes-Benz dealership that will now be operating as Mercedes-Benz of Little Silver. This is MAG’s 31st dealership and
Sep 26, 2024
Posts
Sales & Variable Ops
Dealer Magazine: EV Journalism? More Like Propaganda
Editor’s Note: This article was originally published in the September/October edition of Dealer magazine Journalism, by definition, is impartial, with reporters bound by their sacred oath to write just the facts—not swayed by bias, opinion, pers
Sep 25, 2024
#DDCE2024 Sessions in Focus: Stop the Daredevils at Your Dealership
Over the past few months, we have shared sneak previews of sessions that will be held at 2024 Digital Dealer Conference & Expo (#DDCE2024)! But the introductions we have written have left attendees wanting more. To that end, session leaders have
Sep 25, 2024
Posts
Dealer/GM News
New Vehicle Prices Continue Slow Decline, Incentives Grow: KBB
The average transaction price (ATP) for a new vehicle in the U.S. was dropped for 11th straight month and lower year over year, according to data released by Kelley Blue Book. The new-vehicle ATP in August was $47,870, lower by 0.6 percent compared t
Sep 25, 2024
Posts
Dealer Ops & Leadership
Dealer Magazine: Servant Leadership: Growing Your Dealership by Growing Your People
Editor’s Note: This article was originally published in the September/October edition of Dealer magazine Great dealerships are built by great people. Great people are a result of great leadership. You grow a great company by growing great people.
Sep 24, 2024
#DDCE2024 Sessions in Focus: How to Turn a Vendor into a Partner
Over the past few months, we have shared sneak previews of sessions that will be held at 2024 Digital Dealer Conference & Expo (#DDCE2024)! But the introductions we have written have left attendees wanting more. To that end, session leaders
Sep 24, 2024
Posts
Sales & Variable Ops
Get What You Pay For: Maximizing Your Dealership’s Digital Retail Investment
In this high rate environment where car prices remain high and access to consumer credit is a challenge, dealers need to be strategic about their digital retail investment and ensure they’re getting the most value possible. By adopting best practic
Sep 24, 2024