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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Auto Retail News

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Marketing to Your “Personas” and Not Your Target Audience

Our industry will always be rife with buzz-words. As we depart from another engaging Digital Dealer Conference, I noticed that terms like “digital retailing,” “bots,” and “AI” are still the sexiest of terms driving
Sep 3, 2019
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Advice on Investing in New Technology

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Aug 30, 2019
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An Innovative Way to Keep the Roads Safe & Bring in Customers

Have you ever seen a fellow motorist texting while driving? What about eating while driving? Putting on makeup? Turning around to yell at their kids? Yes, all of these happen (and more) daily. Sometimes, all it takes for an unfortunate accident to oc
Aug 30, 2019
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Podium Announces Partnership with Kia Motors America, Inc. in their Social Media & Reputation Management Program

Podium is included as a part of a wider effort to help Kia dealerships improve their online presence and enhance the overall customer experience LEHI, UTAH (August 27, 2019) – Podium, the leading customer interaction management platform for loc
Aug 30, 2019
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Rally Around Common Ground

On the topic of generational leadership, it’s important to shift our thinking away from what makes each generation different, or what makes different generations “difficult,” and instead get back to leadership basics and outline important aspec
Aug 30, 2019
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Stop Using Bad Pickup Lines and Bad Ad Creative

By By Ian Cruickshank, President & CEO, Leadbox Before I start into this article, I need to make it clear that I am coming at this from an academic perspective. That doesn’t mean that this is going to be a dry or dull article. It merely means t
Aug 29, 2019
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Is Your Website Driving Your Best Leads Away?

A recent article from consulting giant Deloitte has added new importance to the role of retailer websites in the average consumer’s vehicle purchase journey. According to the results of its 2018 Deloitte Global Automotive Consumer Study, brand and
Aug 29, 2019
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The Power of Video Marketing

Director of Partnerships & Business Development for Flick Fusion, Lehel Reeves, shares why video is imperative in today’s society and how dealers can lose business if they abstain. 
Aug 29, 2019
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E-Selling 2019: The New Road to the Sale

By Sean Kelley, CEO, Car Motivators Right or wrong, your employees will try to meet the expectations given to them by their managers. Wrong expectations hold our business back. There is a glaring example of a bogus set of expectations set by thousand
Aug 29, 2019