Auto Retail News

By Cory Wright, Director of Training for CallRevu More than ever before, customers are turning to the internet to research and shop for vehicles. This shift in behavior makes phone calls even more critical. Instead of visiting the dealership to ask

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

Several manufacturers, including Tesla, have rolled out some “innovative” features that include self-driving technology. At first glance, consumers like this type of vehicle technology because it typically means that these vehicles are fuel-effic

Director of Partnerships & Business Development, Lehel Reeves, shares why video marketing is a vital component of a dealership’s marketing strategy to engage more customers & sell more cars. 

Dealers can now manage inventory and reconditioning through one, integrated workflow in vAuto Provision. Oakbrook Terrace, IL. – September 19, 2019 –vAuto announced today a first of its kind integration that brings the used vehicle inventory mana

By David A. Brackenbury, CFBS, Brackenbury & Associates  Value drivers, the intrinsic characteristics of an organization that buyers look for when deciding which company to buy, play a large part in the salability of a business, as well as i

Improved Consumer Experience Increases Transparency, Efficiency IRVINE, Calif., September 18, 2019 – Kelley Blue Book is making the trade-in and car-buying process more transparent and efficient for both consumers and dealers with the launch of its

Today’s customers expect and demand an amazing customer experience. The dealership with the right vehicle and the best experience will ultimately win the business. To deliver the best experience possible, you must maintain expertise about your cust

By Kevin LeSage, Director of Digital Marketing, Autotrader The biggest lesson I’ve learned in digital marketing, over the years of helping dealerships with measuring the quality of their traffic, is that you must have a focused digital marketing st