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Hardox® Wear Plate Extends Industrias Baco’s Tipper Bodies’ Lifespan by 30 Percent

As the first company in Argentina to use SSAB’s Hardox® 500 Tuf wear plate in tipper truck bodies, Industrias Baco has seen customer satisfaction surge. Product lifespan has been extended by about 30 percent, and 90 percent of the company’s tipp
Oct 2, 2019
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Tire Rotations Are the New Oil Change

By Bill Springer, President, DriveSure “Every three months or 3,000 miles.” Remember how nice it was when that was the universal recommendation for how often a customer should bring their vehicle back for another oil change? How times have change
Oct 2, 2019
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Manheim Announces Two New General Managers in the West Region

ATLANTA, Ga. (October 1, 2019) – Following its strategy to promote talent from within, Manheim today announced two new general manager selections at locations in the West. Assuming new leadership roles are Eddie Lafferty at Manheim Seattle and
Oct 2, 2019
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Maroone USA Acquires Longmont Ford

Acquisition brings dealer group to six franchises Colorado Springs, Colo – Oct. 1, 2019 – Maroone USA, in partnership with Serra Automotive, has completed the acquisition of Longmont Ford in Longmont, Colorado. The Ford franchise joins an existin
Oct 2, 2019
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Value Is Important… So Are You Charging Too Much?

By Charlie Polston, Automotive Customer Retention & Profitability Consultant, BG Products, Inc. Customers in your service department say that value is their top priority. Does that mean you’re charging too much; that you need to lower your pric
Oct 1, 2019
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The Power of Words

By Richard F. Libin, President, Automotive Profit Builders “The pen is mightier than the sword.”  This adage, coined by English author Edward Bulwer-Lytton in 1839, which indicates that communication is an extremely effective tool, has never
Oct 1, 2019
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A Balanced Approach to Customer Experience

By Bill Playford, VP & Partner, DealerKnows Consulting When we hear an example of customer experience, it’s usually followed by an example of some international juggernaut of business. Apple, Disney, Nordstrom, and Ritz Carlton are almost all u
Oct 1, 2019
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“Look, It’s Not Rocket Science”

By Anthony J. TaCito, Founder and CEO, TaCito Direct A good friend of mine who now happens to be the top executive and president of a major automotive group, overseeing the operations of more than 50 dealerships, has a saying that he uses quite often
Oct 1, 2019
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How to Know if Your SEO Investment Is Paying Off

By Derek Paulus, Supervisor of Website Content, DealerFire It may be obvious that investing in SEO is a necessity for your dealership. You may know you need an optimized website suited for mobile, and to enhance digital visibility, one that gets supp
Oct 1, 2019