Auto Retail News

Dealers, do your computers still run the Windows 7, Windows XP, Windows Vista or Windows 2003 operating systems? Do you have a Windows Server 2008? Be aware that your machines are vulnerable to a new type of malware called BlueKeep that’s seeking t

By Tom Harsha, Chief Product Officer, CallRevu Dealerships lose hundreds of sales opportunities every year because of missed or mishandled phone calls. On average, a dealership fails to connect with 33% of incoming calls. For every 100 calls, that me

By Travis Hafer, Marketing Consultant, Naked Lime Marketing You come home from work and all you want to do is sit down to watch Netflix. You used to dread scrolling through a variety of movies and shows you had no interest in. It took up time and the

By Peter Gary, Founder/CEO, Pinnacle Advertising According to American statesman, Fredrick Wilcox, “Progress always involves risk. You can’t steal second base while keeping your foot on first.” This adage applies to so many aspects of life, but

By Ara Ghanbarian, CEO, Marcient The tools and techniques you need to hijack your competitors’ traffic are available to you right now! As a $70-billion-per-year industry, traditional marketing – despite changing over the past several years, e

By Kevin LeSage, Director of Digital Marketing, Autotrader The auto industry is rapidly changing, and it’s our job to stay a step ahead of both the competition and our customers’ needs. New technology is introduced at a dizzying pace, making more

By Caroline Hollis, Director of OEM Programs, Dealer eProcess Most manufacturers have some sort of OEM-recommended or mandated program for at the very least websites and digital marketing in order to be eligible for any type of co-op funds. Many prog

Bill Wittenmyer shares why choosing between smartphones and tablets in your dealership is important.

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies