Auto Retail News

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

A recent article in Wards Auto shares results from a study of 6,200 dealerships conducted by analytics company Marchex. According to the survey, dealerships who use active listening techniques and build rapport with customers on the initial calls are

By David Hudson, Executive Producer/Director, D Hudson Productions Video is a very important element when marketing your dealership, but not every video needs to be a big-budget production. And by integrating various types of video content to your sa

By Ted Rubin, Founder and President, ActivEngage, Inc. In August of 1994, Phil Brandenberger went shopping for a compact audio disk, paid for it with his credit card, and made history. This was, by all accounts, the first online transaction. That CD

One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is breaking down their data silos. Data silos are common in virtually every auto dealership today. They occur when information is acces

By Ben Caffee, Senior Director, Offsite Solutions at Manheim Pressure is mounting on auto dealers’ retail margins. As vehicles last longer (the average life of a car is now a record of 11.8 years) new-car sales have plateaued. Dealers now have to l

Eighty-six percent of car shoppers conduct online research before deciding to visit a local dealership, according to research from digital marketing agency Adtaxi.   With all this research being conducted online, most consumers’ first vehicle inqu

By Tom Harsha, Chief Product Officer, CallRevu You know to protect your dealership computer system from hackers, but what about your phone system? Phone hacking is common and often overlooked until you get hit with fraudulent charges. According to th

The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and attention. Think about all the dealerships that hire famous athletes, or a YouTube celebrity, to help draw