Auto Retail News

How can you sell more for less using a fully integrated marketing strategy? Real dealer case studies will demonstrate how to implement this strategy across all mediums. Learn how some of the best and brightest, like Penske, Paragon, Hendrick and othe

Does comedy work for advertising cars? Will it bring more car shoppers into the showroom? One automaker seems to think so. After such a hard year, American Honda is turning to humor and comedy in their new ad campaign, a story from AdvertisingAge sai

WASHINGTON  — Audi took the top rank in the second-annual Prestige 100®: China IQ, which measures the digital footprint of 100 prestige brands in China, the world’s fastest-growing luxury market. The study was developed by NYU Stern P

At Bass Sox Mercer, we are receiving more and more calls from dealer clients concerning manufacturer advertising programs. The questions range from asking whether a manufacturer can set minimum advertising prices, to whether a manufacturer can enforc

TORRANCE, CA – Addressing the Los Angeles Motor Press Guild at the Toyota U.S.A. Automobile Museum, Toyota Motor Engineering & Manufacturing Executive Vice President Steve St. Angelo today confirmed that Toyota’s North American production h

WAYNE, Pa. — MaximTrak Technologies (http://www.maximtrak.com), a leading systems developer for the retail automotive, motorcycle and powersports finance and insurance industry (F&I), today announced that it has been certified for integrati

Auburn Hills, Mich. – The Academy of Television Arts & Sciences awarded the 2010-2011 Creative Arts Primetime Emmy Awards for programs and individual achievements at the 63rd Emmy Awards presentation. An Emmy was awarded to the Chrysler br

McLEAN, Va. – The Environmental Protection Agency has extended until Sept. 30 the deadline for dealers to complete a new survey on dealership energy use that could earn them national and local recognition. The National Automobile Dealers Associati

San Diego — LEAP Financial, an auto leasing company that helps consumers who have difficulty obtaining credit either keep their vehicle or get a different one, is expanding its management team to keep pace with rapid growth. New members of the